Thursday 5 March 2009


So I'm staying mid week in the 5 Star Kraznapolsky Hotel in Amsterdam and I ask my short skirted secretary to check me some prices for the weekend as I'd hooked up with some Ukranian lap dancer in the Red Light Quarter.

Miss P, comes back to me with "has it got to be the Krasnapolski or will any 5 star do in the center of Amsterdam?"

"Why you ask me that" I retort?

Anyway to cut to the Lorraine Chase - she explains about this "Top Secret Hotels" thing on Last Minute .com where you are assured a Five Star hotel in the Center BUT you don't know which it is until it's booked.


These 5 Star Hotels have a deal with Last where they can fill 5 Star rooms for peanuts WITHOUT losing face by being named directly on the site.

The Krasnapolsky is on the "list" so you can actually save about £200 off the normal prices by taking a risk on a "Top Secret Hotel" - It's £138 for Friday and Saturday*

*It cost me more than that to Park the Aston in the Car Park, but don't mention that on your sales page.

So The Sales Page... Create a landing page explaining how "Top Secret Hotels" works on Last -

Check out Search Volumes on "hotel rembrandt" (some expensive 2 star)

Explain that even though YOU ARE LOOKING FOR (say) THE REMBRANDT - WHICH IS ONLY 2 STAR you can book a Top Secret Hotel at Last Minute .com and though you WON'T get the 2 Star you are looking for you WILL get a central 5 star (!!!) hotel - way better AND WAY CHEAPER than the one you are looking for...

PPC Bid* on the Hotel Name E.G. "hotel rembrandt" or go for SEO by being a bit Grey hat and regsitering a variation of the Hotel name in a domain. Apply my usual OPSEO stuff and away you go.

*Refer to my Low Cost PPC article.



Sunday 1 March 2009

Guys and Ladies,

I just been having a tipple of JD out the back on the lawns and I found myself a little frustrated thinking about a couple of posts I just replied to and tons of others I read all the time.

To put this in perspex here's an example of such a post (fictitious to convey the source of my frustration):

"What's the legal implications of me using a TM in a domain" blah etc blah..."

Here's another one:

"Should I use a - or a no - .net or do you think I should create a site about product x because there are over 15 million results in the SERPS..."

Here's my take on this.

When a pride of lions are homing in on an unsuspecting heard of Antelope and the Lioness has her sights on little cutie-pie 4 month old baby coochie coo new addition...

Do you think she stops and turns to the pride and says "do you think I should rip that little darling to pieces because he's so young, innocent and cute"?

Or, "I'm not going to attack that liite darling because there are 74 other Antelope which is 73 more than me (74 more if you are to suggest Iam an Antelope) which could put me in line for a good beating, plus there are 14 Hyenas lurking in the bushes and maybe they will get him first anyway, ooohhh I so don't know what to do..."

No she rips the little cherub to pieces, maximises her exlpoitation of the opportunity and feeds her family.

HOWEVER, the point is this...

And I base this on my own actions...

Do what you feel comfortable with.

I make thousands a month from bending the "rules" (not to mention my white hat
genius stuff)

And I'm talking stuff that pales TM mumbo jumbo into insignificance.

HOWEVER II, I turn may back on loads of stuff/offers that I am not comfortable with. In effect turning my back on, at times, vast amounts of cash.

I would never shaft a fellow affiliate, I would never damage the hard work of even a
competitor. Just because I am a nice guy and that's what I'm happy with.

If you asked me 18 months ago if I thought using a Bank's TM in a domain was a good
or bad idea I would have said "it's up to you"... "I would"...

Would you look back now and have any regrets?

Stop slowing yourself down by asking too many questions, just get on with it. The fact
you have been thinking about it means you may have spotted an opportunity. Do what
you feel comfortable with.

I was just not wondering what you thought about this...


PS. The one bit that JUST DID slip you by, is the bit where I said I make thousands a month from bending the rules.